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The Kia Soul is now in its third generation. Developed at Kia's California design center, the Soul was first unveiled at the 2008 Paris Motor Show and is manufactured in South Korea. In 2014, Kia launched an electric version of the Kia Soul EV. The New York Times reports that "the image of the new model, aimed at young urban hipsters, focuses on power and performance in the cabin." According to Automotive News, the Kia Soul has been criticized for its "plastic" interior and harsh driving characteristics. Both the ride and interior quality improved in its first year of production. The cabin features two split front seats and a rear seat that can be folded and adjusted to provide ample room for passengers or luggage. Options include themed accessories, 18-inch alloy wheels, and cruise control.
The 2012 Kia Soul will have an upgraded body and interior and new powertrains. In North America, an upgraded 1.6-liter engine with direct fuel injection will be available. For 2013, the Soul will have an all-new engine. The Kia Soul has been updated in North America with three new colors, an attractive grille, a redesigned grille with black chrome accents, red LED taillights, yellow LED taillights under the headlights, and white LED taillights under the taillights. The car body emblem is now softer than embossed. Inside, audio controls have been moved to the steering wheel, and Bluetooth is standard on all trim levels. Heated, tilt, and heated mirrors are available on higher trim levels. The audio system's center display, which previously featured red LEDs, has been redesigned and is available in color. Starting in 2013, the second-generation Kia Soul SUV will replace the first-generation Kia Soul with a Kia Track'steri version.
Based on the Kia Mesa, the concept was originally conceived as a compact crossover SUV with five doors, five seats, and suicide doors. It was equipped with an I4 engine, a five-speed automatic transmission, a manual transmission, and adaptive cruise control. The Diva was designed as a fashion accessory for style-conscious young women. For them, the car was as important as the clothes. It featured a white, gold, and black color palette, a tinted panoramic sunroof, gloss black leather with stitching and seat-style upholstery, and a long black poncho cloth floor mat. The Hamstar Edition was introduced in 2011. It features body-color bumpers, a sport rear spoiler, 18-inch black wheels, rear bumper surrounds, and brushed aluminum fuel tank caps. Also available are Hamstar Edition floor mats, smart key button, automatic climate control, fog lights, and leather-wrapped steering wheel and shifter.
Unveiled at the 2013 New York and Frankfurt motor shows, the second-generation Soul is based on the Kia Track'ster concept and features 28.7% more torsional rigidity. The model is expected to go on sale in Europe in early 2014 and the UK in spring 2014. The first models will be available with a choice of GDi gasoline or CRDi diesel engines. It is a three-door subcompact crossover SUV concept. It predates the second-generation Soul. The exterior of the car looks like a subcompact crossover SUV. It does not have the compact crossover styling of an SUV. It is equipped with 19-inch custom wheels developed by Kia's California design team and HRE. The engine is mated to a seven-speed dual-clutch transmission that replaces the six-speed automatic transmission. The engine swap makes the car one of the fastest in its class.